What is Pay per Click?

Pay-per-click or Cost-per-click are the paid ads, generally used to get more clicks to your portal by displaying them through the search engines. This poses as a sure-shot way to attract the right traffic towards your business.

Why Pay Per Click?

Pay-per-clicks are the ads to run through paid version to obtain more clicks displaying the quality of content of search engines page. It also has a very well-unknown name in the market and that’s called as PPC. Since it is an online marketing model used to generate traffic to the sites, in which the site owner pays a publisher to display ads and ads are clicked on the search engine.

Pay per click is frequently integrated into the platform – this includes Yahoo, Google, Bing in which typically bid for related keywords to target the audience. This types of advertisement also known as banner ads. Pay per click is also considered in social media networks.

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